Always a proper brand experience: our factory outlet.

The well-known guiding principles for good marketing teach us that a proper brand should also always offer some specific, physical experiences in order to remain “real” for its potential buyers, partners, and fans – in other words, to become tangible and palpable.

Apart from the fact that, of course, every contact with goods supplied by us provides such a “sensory experience” and that there literally is plenty of Steiff Schulte in every single cuddly Steiff animal when all is said and done, we have created an opportunity to come into (physical) contact with our fabrics quickly, easily, and directly through our factory outlet.

The factory outlet has been located on the premises of our main building in Duisburg for many years. It is easily accessible and the place to go to discuss technical issues.

You will find hundreds of fabric samples of all kinds there. Our Alpaca Studio offers alpaca jackets at great prices.


Steiff Schulte Werksverkauf - Stoffe
Steiff Schulte Werksverkauf

We organise special events at intervals and will announce them here in time. It’s worth dropping by now and then!

Our advice:

Our advice is not to wait for a special occasion but to simply come to our shop! Accept our invitation to come and visit us. We are already looking forward to meeting you!

The factory and factory outlet is closed on the following days:

21/12 – 31/12/2023
29/07 – 16/08/2024
23/12 – 31/12/2024

Steiff Schulte factory outlet
Holteistraße 8
D-47057 Duisburg

Opening hours:

Mon to Thu 9:00 AM to 3:00 PM
Fri             9:00 AM to 12:00 PM

Please make an appointment in advance.

You can contact our sales team here:


Holteistr. 8
D-47057 Duisburg

Opening hours:

Mon to Thu 9:00 AM to 3:00 PM
Fri 9:00 AM to 12:00 PM