Recognising trends & shaping innovations: technical and special applications.
The name of “Steiff” contains the concept of “tradition” by design, in a manner of speaking. We, as a family-owned business, appreciate that greatly. Relying on tradition alone wouldn’t have gotten us through the decades, however.
Innovation has always been the other side of our coin as only constant, continuous development can let a traditional company survive and flourish on the market. To this end, we maintain, among other things, a separate “Technology & innovation” department that works on “Teddies for tomorrow” as one of its projects.
Who would have thought that Steiff Schulte would once produce for areas that have nothing to do with teddies at all? They include, for example …